Evigrade

Anua

Korean skincare built on heartleaf

Origin: South KoreaFounded: 2019Group: The Founders43 products in the database · compositions verified against the manufacturer

All products by this brand

High-evidence actives found in the formulas

Tier A–B ingredients by evidence that appear in this brand's formulas. Each links to its full breakdown

What this page covers

Anua is a Korean skincare brand launched in 2019 under The Founders, a Seoul company that also runs haircare and pet-care labels. The name signals a minimalist idea: short ingredient lists, clear actives, and a focus on sensitive skin. Recognition came fast, largely thanks to one plant – heartleaf, or Houttuynia cordata. Its extract anchors the Heartleaf range, and the Heartleaf 77 Soothing Toner turned into the brand's signature product and one of the most-shared Korean formulas on social media.

The catalogue leans on a handful of botanical and lab-made actives: heartleaf for soothing, niacinamide and peach extract in the brightening Peach 77 line, birch sap in hydrating formulas, and cleansing oils aimed at clogged pores. Anua describes many products as vegan and cruelty-free, and prints its packaging with soy-based ink. The range is aimed at different skin types, with reactive and oily-prone skin in mind.

This page collects Anua products with their INCI composition broken down. Every ingredient carries an evidence rating – a tier from A to F plus a traffic-light mark – and formulas are flagged for pregnancy and breastfeeding compatibility. Evigrade doesn't sell cosmetics or give medical advice. It's a reference where you can see what a product is made of and how well-studied each component is.

448 ingredients across the formulas · 292 rated green for evidence

Frequently asked

Is Anua a good brand?

Anua is a widely used Korean brand known for short formulas and a sensitive-skin focus. Whether a specific product suits you depends on its formula, not the label. On Evigrade you can read the INCI list of each Anua product and an evidence rating for its ingredients.

Where can I buy Anua?

Anua sells through its official store at anua.com and Korean-beauty retailers that ship to Spain and other markets. Evigrade doesn't sell cosmetics or link to shops – it only breaks down what's inside them.

Is Anua good for sensitive skin?

The brand markets its Heartleaf range for reactive skin, built around soothing Houttuynia cordata extract. Skin responses are individual and depend on the full formula. Each Anua product page on Evigrade shows every component and its traffic-light mark.

What is heartleaf in Anua products?

Heartleaf is an extract of Houttuynia cordata, a plant with soothing properties comparable to centella. It anchors Anua's flagship line. You can find an evidence breakdown of this and other ingredients in the Evigrade catalogue.

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Official site · Anua