Beauty of Joseon
Korean skincare rooted in hanbang tradition
All products by this brand
- Apricot Blossom Peeling Gel19/19 ingredients
- Calming Barrier Serum33/33 ingredients
- Centella Asiatica Calming Mask (10 Sheets)31/31 ingredients
- Daily Relief Sunscreen24/24 ingredients
- Dynasty Cream37/37 ingredients
- Ginseng Cleansing Oil28/28 ingredients
- Ginseng Essence Water24/24 ingredients
- Glow Deep Serum : Rice + Alpha-Arbutin32/32 ingredients
- Glow Replenishing Rice Milk30/30 ingredients
- Glow Serum: Propolis + Niacinamide30/30 ingredients
- Green Plum Refreshing Cleanser29/29 ingredients
- Green Plum Refreshing Toner: AHA + BHA24/24 ingredients
- Ground Rice and Honey Glow Mask35/35 ingredients
- Light On Serum: Centella + Vita C45/45 ingredients
- Pore Firming Red Bean Pdrn Serum27/27 ingredients
- Radiance Cleansing Balm20/20 ingredients
- Red Bean Refreshing Pore Mask24/24 ingredients
- Red Bean Water Gel55/55 ingredients
- Revive Eye Serum: Ginseng + Retinal36/36 ingredients
- Revive Firming Retinol Moisturizer31/31 ingredients
High-evidence actives found in the formulas
Tier A–B ingredients by evidence that appear in this brand's formulas. Each links to its full breakdown
What this page covers
Beauty of Joseon is a Korean skincare brand produced since 2016 by Goodai Global, based in Seoul. Its name points back to the Joseon era, and its formulas draw on hanbang, the traditional Korean approach to herbal skincare. The brand builds around eight plant ingredients cited in old Korean household encyclopedias: rice, ginseng, propolis, mugwort, green tea, red bean, green plum and Centella asiatica.
Most people know the brand through a handful of products. Relief Sun is a lightweight chemical sunscreen with rice extract and probiotics at SPF 50+ PA++++. Glow Serum pairs 60% propolis extract with 2% niacinamide. Revive Eye Serum combines ginseng and retinal. Across the range you will also find snail mucin, Centella and niacinamide, actives familiar from Korean routines. The line sits at the affordable end of K-beauty, with high concentrations of plant extracts at modest prices.
This page collects Beauty of Joseon products with their formulas broken down. For each one you can read the full INCI list, an evidence rating for every ingredient (tier A to F plus a traffic-light mark) and notes on pregnancy safety. Evigrade is an independent ingredient reference, not a shop: we do not sell cosmetics or give medical advice, we show what a product is made of and what the evidence says about those ingredients.
291 ingredients across the formulas · 179 rated green for evidence
Frequently asked
Is Beauty of Joseon a good brand?
It is a Korean skincare brand active since 2016, known for plant-extract formulas (rice, ginseng, propolis, Centella) at affordable prices. Whether a given product suits you comes down to its formula and your skin. Each card on this page lets you check the INCI list and an evidence rating for every ingredient.
Where can I buy Beauty of Joseon in Spain?
It is sold through large retailers and marketplaces such as El Corte Inglés, Douglas, LookFantastic and Amazon.es, plus shops specialising in Korean skincare. Evigrade does not sell cosmetics or point you to a specific store; it shows what the products are made of.
Is Beauty of Joseon suitable for sensitive skin?
That depends on the product and how your skin reacts to each ingredient. The brand has rice- and Centella-based formulas many people use for gentle care, though a sunscreen filter or propolis may not agree with everyone. You can read the full INCI and the ingredient ratings on each card, and check with your dermatologist what works for your skin.
What is Beauty of Joseon made of?
It starts from a plant base: rice, ginseng, propolis, mugwort, green tea and Centella, alongside actives like niacinamide, snail mucin or retinal in specific products. The exact INCI list and an evidence rating for each ingredient are on the cards on this page.
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